Five rules we follow on every food truck wrap
- What you sell goes on the truck, bigger than the brand name.
- Hours and Instagram handle are non-negotiable: people decide in 3 seconds.
- Use one signature illustration, not five.
- Color contrast wins from across a parking lot.
- Use the back doors for your strongest branding and contact details. They face the line of waiting customers.
Carmen's Tacos went from blank-white to fully wrapped and saw a noticeable jump in walk-up business. A wrap that pulls hungry customers over from across the lot quickly earns its keep.